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Apartments · Stará Lesná

Apartments Piknik

Eight apartments, each with its own light, its own view and its own kind of guest — and a site where the guest finally recognises which one is theirs.

Built from zero · 8 languagesOpen the site

The task

One apartment looks onto the peaks. Another sits low by the creek, where you fall asleep to running water. The attic gets the afternoon light; the two-bedroom takes a whole family without anyone queueing for the bathroom; the dependance is the only one that lets you bring the dog.

Bundled into a single listing, all of that becomes one anonymous offer with a shuffled gallery. Guests could not tell which photo belonged to which apartment, so every booking began the same way: a message to the host asking which one is which.

And behind that message came the rest of them, every week — parking, check-in, children, pets, what to do when it rains, whether an invoice for the recreation allowance is possible.

Scope

27 pages, from zero

Languages

8

Apartments

8 types + dependance

What we built

We built the whole presence from zero, starting with the thing the business was quietly losing: the difference between its own apartments. Every type got its own page with the right photos, the real sleeping layout and its facilities, checked against the Booking.com listing — so guests recognise their apartment instead of asking about it.

Around them we put the answers the host used to type out one message at a time: a page for families travelling together, practical information, an FAQ, and partner wellness and dining offers with documented guest prices.

Then we gave the stay a reason to be longer. A local guide covers what to do around the Tatras season by season, down to Slovak recipes worth cooking in an apartment kitchen on a rainy evening.

Twenty-seven pages in eight languages, all of them pointing to direct booking rather than a portal commission.

What's inside

  • Eight apartment pages with verified photos, layouts and facilities
  • Local guide with ten things to do around the Tatras, filtered by season
  • Four Slovak recipes for the apartment kitchen
  • A page for several families or couples travelling together
  • Partner wellness and dining offers with documented guest prices
  • Practical information: check-in, parking, house rules, recreation allowance invoice
  • Eight language versions: EN, SK, CS, DE, PL, RU, HE, HU

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